To grow the market for contemporary Australian music, it is essential that Music Australia helps to cultivate a strong, independent and self-determined First Nations music industry, which exists alongside and participates within the broader industry.

Music Australia will invest in organisations to deliver a suite of creative development programs, as well as financial and business literacy accelerator programs, to increase development of original music through investment in artistic creation.

Music Australia will support industry professionals to learn business and management skills by providing investment for industry-led skills development initiatives, commencing with those that have already been piloted and demonstrated positive results.

Music Australia programs and investments aim to build capacity and increase growth for Australian artists and Australian music in established markets, while also responding to emerging trends and new music markets in Australia, overseas, other mediums and online.

Music Australia will invest in programs that focus on audience development, as well as supporting the industry to attract and engage target audiences and retain them through strategic, dynamic and sustainable relationships.

Music Australia plans to convene sessions with the music education sector over the coming years to establish strategic direction, form relationships and, where appropriate, develop co-investment models with state and territory Governments on strategic initiatives to support music education outcomes. 

Music Australia commissions and partners with other organisations on detailed, evidence-based research to define the industry’s place within Australia’s cultural and economic framework and inform and provide much needed benchmarks for its investments and initiatives.

Music Australia will work to promote the visibility and prominence of Australian music content through sector discussions, and by investing in marketing campaigns and partnering with third party initiatives to ensure Australian music wins the hearts and minds of the Australian public.  

Music Australia will provide a platform for industry discussions – to foster connections and share areas of interest that would benefit from aligned advocacy – ensuring that policy recommendations and responses for government are shaped by in-depth consultation with the Australian music industry.

Music Australia is committed to the values and benefits that DEIA and ESG bring to the Australian music industry, not just as standalone initiatives but as critical components that help to drive sustainable success.